Journalist · Writer · Photojournalist
Over three decades of journalism across more than 30 countries. Executive editor of IstoÉ, correspondent in Asia. Master in Social Sciences with specializations at the Poynter Institute and the University of California, Berkeley.
See the work
Luiz Cesar Pimentel has lived in newsrooms for more than 30 years and witnessed, from the inside, much of the transformation of music into a digital product, data, and a battle for attention.
This century, he wrote about culture for outlets such as Rolling Stone, Elle, Roadie Crew, Sexy, Terra and Playboy. He was founder and partner of [ ] Zero magazine, executive editor of IstoÉ, and led content operations at MySpace, Jovem Pan and R7. He also passed through Folha de S.Paulo, Trip and UOL, covered stories in more than 30 countries, and was a correspondent in Asia.
He is the author of 15 nonfiction books. He writes like someone who still believes that listening to music is more than pressing play. Today he extends that inquiry into academia as a Master in Social Sciences, with specializations in AI and Big Data at the Poynter Institute and the University of California, Berkeley.
Rolling Stone · Elle · IstoÉ · Folha de S.Paulo · Trip · UOL · Playboy · Roadie Crew · Jovem Pan · MySpace · R7 · Sexy · Terra
Three decades of presence in public debate. Executive editor of IstoÉ and an international correspondent, Luiz Cesar Pimentel was invited onto Roda Viva to discuss journalism, culture, health and the transformation of Brazilian media.
The identity crisis of media brands in the age of streaming and social networks. How do you survive when the product is attention?
The debate on the mental health epidemic in contemporary Brazil.
A nation in demographic transition: what changes when the age pyramid inverts.
What happens to journalism when the algorithm replaces the copy editor.
An analysis of the last great rock show at Morumbi as a symbol of the transformation of the Brazilian music industry — from turntable to algorithm, from stadium to streaming.
An unscripted conversation with the actress and singer about identity, the making of The Vampire Diaries, and the price of refusing the script the market writes for you.
An audiovisual dispatch from New York: the city as a character, read through the eyes of someone who spent three decades covering culture across five continents.
Special features, editorial collaborations, talks and book projects.
São Paulo, Brazil.
